Twitter - Good, Better, BEST!
As I've discussed before, I was fairly resistant to the whole Twitter idea. It still has its pros and cons. You need to evaluate if this tool
can help you achieve your goals and if is worth your investment.
Twitter is a media darling right now, so there's this mad push to "get
on Twitter". But before you even jump in there, you need to understand
the medium.
I recently attended a workshop with the Fair Media Council given by Dominick Miserandino of the Celebrity Cafe where Miserandino stressed the importance of understanding a new technology tool before putting it to use. I cannot stress the importance of this concept. I see some horrible Twitter usage out there that is not only ineffective but detrimental to your brand. There are good, better and best ways to use Twitter.
@digitimecapsule
Sherri Morris tweets about her digital pregnancy time capsule to record all aspects of pregnancy and birth. She has strong messages ("My Pregnancy Digi Time Capsule-The Maternity Gift that Gives! Buy One and Help a Newborn In Need http://tinyurl.com/c8vetc"). She's active and her Twitter account information is prominent on her blog and website. The trouble is she tweets the same 20 or so messages every day. Follow her for one day and you have read everything she has to offer. She doesn't interact with other Twitter users, and does not participate in conversation. She uses Twitter as an free advertising feed. That's not necessarily bad, but it is not using Twitter to its fullest potential.
@mvolpe
Mike Volpe is an inbound marketing genius with Hubspot. His tweets are authentic and on target. He actively promotes Hubspot and Hubspot.TV as well as his own personal brand. He engages his followers by replying to "@ replies" and direct messages in a timely manner with thoughtful responses. Follow Mike and you will learn how to rock Twitter (and no Mike, I'm not saying this just because I want you to hire me)
@SavvyAuntie
Melanie Notkin of SavvyAuntie.com and Mike Volpe are on the same page. She provides great content to her followers. She promotes herself and her brand with authenticity and without being obnoxious. What makes Melanie a rock star is that she actively cultivates a community. She partners with her fans and followers to build relationships organically and grow conversation. She recently worked with Disney to promote the release of the Pinocchio Blu-Ray launch to complete smashing success by involving her community with passion and excitement. (Oh and Melanie, did you see my comment to Mike?)
"If you don't understand it, Don't use it"
I recently attended a workshop with the Fair Media Council given by Dominick Miserandino of the Celebrity Cafe where Miserandino stressed the importance of understanding a new technology tool before putting it to use. I cannot stress the importance of this concept. I see some horrible Twitter usage out there that is not only ineffective but detrimental to your brand. There are good, better and best ways to use Twitter.
Good
@digitimecapsule
Sherri Morris tweets about her digital pregnancy time capsule to record all aspects of pregnancy and birth. She has strong messages ("My Pregnancy Digi Time Capsule-The Maternity Gift that Gives! Buy One and Help a Newborn In Need http://tinyurl.com/c8vetc"). She's active and her Twitter account information is prominent on her blog and website. The trouble is she tweets the same 20 or so messages every day. Follow her for one day and you have read everything she has to offer. She doesn't interact with other Twitter users, and does not participate in conversation. She uses Twitter as an free advertising feed. That's not necessarily bad, but it is not using Twitter to its fullest potential.
Better
@mvolpe
Mike Volpe is an inbound marketing genius with Hubspot. His tweets are authentic and on target. He actively promotes Hubspot and Hubspot.TV as well as his own personal brand. He engages his followers by replying to "@ replies" and direct messages in a timely manner with thoughtful responses. Follow Mike and you will learn how to rock Twitter (and no Mike, I'm not saying this just because I want you to hire me)
Best
@SavvyAuntie
Melanie Notkin of SavvyAuntie.com and Mike Volpe are on the same page. She provides great content to her followers. She promotes herself and her brand with authenticity and without being obnoxious. What makes Melanie a rock star is that she actively cultivates a community. She partners with her fans and followers to build relationships organically and grow conversation. She recently worked with Disney to promote the release of the Pinocchio Blu-Ray launch to complete smashing success by involving her community with passion and excitement. (Oh and Melanie, did you see my comment to Mike?)
Posted by Amy at Wednesday, April 01, 2009 4:07 PM 
Categories: Twitter,Marketing,Branding,Communication,Social Media
Categories: Twitter,Marketing,Branding,Communication,Social Media
I would change the Good label on your first example to Horrible. That would be a quick "unfollow" for me.
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ah, but at least they're out there. They know the medium exists, they know it can drive traffic. Hopefully, they will learn and grow from GOOD to BEST
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I would agree with Deirdre if that statement was in full truth. Yes, I do post things about my business and product, many posts of which are similar. However, I engage with followers daily, have great conversations about parenting, helping other women business owners and sometimes come on for the laughs I get. I would suggest you follow me for a day and make your own determination.
I really don't mind when people say things either way, good or bad, but I just ask that statements be 100% factual.
Thanks @DigiTimeCapsule
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For me twitter is BEST!
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