The US Fund for UNICEF does it again. Another Gold Star for effective calls to action. I've already discussed how this fantastic organization uses effective website design to channel their visitors to take action, but check out the Fieldnotes Blog to learn how to effectively convert readers to action.

In each and every post on the blog, they integrate a call-to -ction with fluidity and grace. You'll often see bloggers slap on a cut-and-paste tag at the end of the post along the lines of "click here to buy". Yeah, you do want to get people to buy but overt ads that give you no connection to the content is a turn-off. The Fieldnotes authors compel you with a moving image, compel you with a moving story, and compel you to act with effective links.

Read the Fieldnotes blog, not just for the compelling stories of children in need but to learn how to do the call-to-action the RIGHT way.